Newspaper Archive of
The Catalina Islander
Avalon, California
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December 29, 2017     The Catalina Islander
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December 29, 2017
 

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m Due to an editing error, last week's Catalina Islander published the wrong photograph above the names of the first place winners of the Catalina Island Women's Golf Club Christmas Scramble. Seen above is the correct photograph with the names of the first place winners of the Christmas Scramble: First place Trina Aune, Elena Maria, Val Schafer and Cindy Wilmoth. Courtesy photo r=x~ed i" la ~ a b~ Em=t ~ : ! Steven Remery publisher@localnewspaper.org Associate Editor, Charles Kelly : ~.~ editor2Osunnews.org. Jennifer HarUnger jennifer@thecatalinaislander.com Office Manager Kristy Throndson office@thecatalinalslander.com Legals Shavone Pacheco admin support@communitymediaus.com Multimedia Director Franco Te 635 CRESCENT AVE SUITE A AVALON, CA 90704 (sxo) 510-osoo FAX: (310) 510-2882 Postmaster: Send address changes to The Catalina Islander P.O. Box 428, Avalon, CA 90704 m Calendar: Noon Monday i News: 5 p.m. Monday Display Advertising: 2 p.m. Tuesday Classified Advertising: Noon Tuesday Legal/Public Notices: 5 p.m. Monday Send to manager@cinews.us One Year Subscription: Catalina $39 / Mainland $48 First Class Mail Subscription $80 Send your news worlhy hi rez phetos to o We are looking for talented and dedicated residents who have a passion for writing to contribute stories to TheCatalina Islander. Submissions chosen and printed will be compensated, For more informalion contact Jesus Ruiz. Subject line: Freelance Writer. you have a A Publication of CommunltyMedla Corporation CATALINA ISLANDER (USPS 093-140) Acceptance under 39C, F.R. 3464 periodicals postage paid at Avalon, CA 90704 and other additional offices. Adjudication Decree No. 377598. Date of Adjudication: Oct. 4, 1934 Exact Name of Newspaper as shown in the Petition for Adjudication: The Catalina tsFander. Published weekly at ~:01 Madlla Avenue. #6 Avalon, CA 90704. The entire contents of The Catalina Islander are copyrighted by The Catalina Islander. No part may be reproduced in any fashion Mthout written consent of the~ublisher. This publication is printed almost entirely on recycled paper. Contents Copyright 2017 and ~ Title Registered, Catalina Islander, Inc All Rights to ghare with ,uour e-mail photos birthdays Pictured above is a =Magic Island" brochure from Catalina's Banning era. Photo courtesy of the Catalina Island Museum exhibition opens Saturday Exhibition looks at 100 an exhausted housewife who y ear,or prompting needs a complete change, a wise L, atallna islano owl that knows the benefits of FOR THE ISLANDER A new exhibition opening at the Catalina Island Museum this Saturday is sure to pique the interest of island residents and longtime visitors. "Destination Paradise: 100 Years of Catalina Advertising Design" traces the island's advertising history from the 1880s to the 1980s. From hand drawn and paint- ed signs to modern posters, the evolution of advertising Catalina Island as a tourist destination is fully explored through a multi- tude of slogans, jingles and cap- tivafingdesigns. Compiled almost exclu- sively from the Catalina Island Museum's permanent collec- tion, "Destination Paradise" documents how Catalina Island's owners, businesses and the pas- senger service companies have endlessly experimented in brand- ing the island as paradise within reach. Nearly all of the island's advertising has centered around Avalon, its attractions and its protective harbor famous for its clear and sparkling waters. Early hand drawn brochures show the newly invented glass bottom boats allowing visibility tO the underwater gardens of the bay as well as the modern and "sanitary" grand hotels available for comfortable overnight stays. Under ownership of chewing gum magnate William Wrigley - Jr who understood the power ; - of advertising, visitors to the ;--- e hibition will find ingenious newspaper ads geared toward a naUon41audience:that pair quick sk g ns . itla -bold ;imagery gigglilag.boy; rest and play. Decadent color brochures from the 1920s and 1930s are designed-for the leisure seek- ing set. Full of attractive peo- ple enjoying Catalina's various activities including g01f, horse- back riding, water sports and its attractions, ads feature the famous Casino, the Bird Park aviary, Country Club and more. The strength of the exhibi- tion focuses on the 1930s bill- board and poster designs, espe- cially those created by Otis and Dorothy Shepard. No other artists branded the island as a unique destination like they did. Through their Early California Plan, based on the state's early Mexican and Native American influences, the two designers brought a cohesive look to the entire island. The designers used little text and instead relied on simple yet highly designed airbrushed graphics of birds from the Bird Park, happy people on Summit Trip bus tours and sea lions reachable by boat. The Shepard's also were responsible for creating charac- ter ambassadors including the Saludos Girl, a Mexican flower girl, and a Polynesian beauty who embodied the South Pacific feel of the island. The exhibition is void of advertisements from the 1940s when the island was turned over for military use during World War II. Material from the 1950s and 1960s is sparse, with few trea- sured brochures and advertise- ments mainly focused on travel and accommodation: the great Paradise, Page 5 4 i Friday, Dec. 29, 2017 THE CATAUNA iSLANDER /