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The Catalina Islander
Avalon, California
October 20, 2017     The Catalina Islander
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October 20, 2017

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m BY DAVID YOUNG Coming on the heels of a report pointing to an overall annual growth in tourism, the Catalina Chamber of Commerce and Visitor's Bureau announced the results of their most recent mar- ket'mg campaign period, which saw an increase in web traffic and a lower response to print. The Chamber said it's web site received more than 1.2 mil- lion visits during the period with visitor's spending an average of three minutes on the site. In addition, campaign acqui- sition results show more than 200,000 direct referrals from the booking engine to Catalina Chamber of Commerce and Visitor's Bureau members and more than 5,000 requests for visitor guides. Phone calls and responses to print ads declined and while print advertising purchases also declined, the Chamber said. The Catalina Island Group's digital marketing campaign delivered more than 2 million impressions to the meeting and event target market in southern California, resulting in 14,000 clicks to the site and produc- ing 62 active leads for the RFP program, the Chamber reported. Accordingly, the volume of leads grew from 38 last year to almost double that number for this year, the report concluded. 'Birthday Promo' ends at Catalina Express FOR THE ISLANDER The following is a message from the Catalina Express: "On its 30th anniversary in 2012 Catalina Express launched its 'Birthday Ride' promotion and its 'Birthday Island' part- nership. Since then, the ferry company has been proud to continue the promotion for six years, which has resulted in nearly 500,000 registrations and 200,000 round,trip voyages. "As with all good things, the popular birthday promo- tion-which introduced many new visitors to the wonders of Catalina--will end for visi- tors and island residents on December 31, 2017. There is still time for visitors to visit on their birthday, as long as they register and begin their journey by December 31, 2017. "Greg Bombard, President/ CEO, says, 'Catalina l~xpress wishes to thank its more than 45 island partners who participated in the Birthday Island program over the past six years, offer- ing discounts, perks and val- ue-added products and services for birthday celebrants.: This program made visitors' special day on the island even more meaningful with other visitors, residents and business owners wishing them a happy day. "'We launched the program not only to celebrate our 30th anniverSary, but to provide an incentive for visitors to get a 'taste' of the new Catalina, which has grown and evolved with the opening of new attrac- tions, restaurants, culture and entertainment.' "The Birthday Ride program provided visitors a novel way to celebrate their birthday with friends and loved ones, with nearly 60 percent of birthday celebrants being first time visi- tors to the island. While many visited for the day, a large per- centage also spent one night or more, and now come to the island to celebrate other special occasions too. Catalina Express will continue to offer many other promotions and contests, providing more reasons to visit the island year-round, including boat and hotel packages, holiday gift card program, the Ship and Zip package, and more to be announced." ml- 111 17 I i r-- y--- 3 m Jl~of4: 3 s aoa, not 7 To annoy or irritate persisten 8 Unwgling to work or use energy 9 German-born theomt at phy dst 10 Has visited North Korea, Dennis 13 From Transylvania 14 Masked faced manvnal 17 Present to an audience 19 A pemon that sucks 20 Got? 21 Container 22 Tdck or treat pay Down-" 1 Side by side never intemec ng 2 Famous beach in Newport 4 Dodger chear Go 5 Korean carmaker 6 Woodwind instrument 11 American symbol " . Eagle 12 Haircutter 15 Extend over a iarge area 16 Cattle catching rope 18 Voluntarily leave a job Greetings, my name is Wade McDonald and I possess a deep down passion for our oceans and the Marine life that calls it home. Please join me weekly as I share this magical underwater world with you as well as some interesting facts you may or may not have known. Sit back and relax, no scuba tank is required, let me be your guide, and enjoy. Now for your official Marine Forecast in effect for Saturday Oct. 21: Inner Waters from Point Mugu to San Mateo Point, including Catalina Island, NW Winds 15 to 20 with gusts up to 25. Combined Seas 3 to 5 feet. Remember to always check current conditions when planning activities on and around the water. When In Doubt, Don't Go Out. Courtesy photo FOR THE ISLANDER The following is a message from the Catalina Chamber of Commerce: "The City of Avalon advises: "Update to the Hot Asphalt Paving Schedule. "We have updated the www. web- site with the preliminary pav- ing schedule going through Mid- NOvember. NOTE: This is only a tentative schedule, the actual dates of work may be rearranged. We will work to keep /roads updated with the upcoming work schedule, so be sure" to check back there. We already may have some changes in some location dates, shuffling things around, so keep that in mind. "You may have started to notice the street markings around town outlining and numbering the patches. "If you look at the online pre- liminary schedule you will see that it is broken down by asphalt remos~l, prepping each locating and then the asphalt replacement. From there the work is broken down by street. We will be work- ing to ensure one lane is acces- sible throughout the project area, however some level of delay and/ or detour is expected. "We will do our best to work around the Cruise ship schedule, but due to the nature of the proj- ect there will be some overlap. "As always, don't hesitate to reach out with any questions." The Chamber can be reached at 310-510-1520. Send your news worthy hi fez photos to We are looking for talented and dedicated residents who have a passion for writing to contribute stories to The Catalina Islander. Submissions chosen and printed will be compensated. For more information contact Jesus Ruiz, Subject line: Freelance Wdter. 8 i Friday, Oct. 20, 2017 THE CATALINA ISLANDER