Newspaper Archive of
The Catalina Islander
Avalon, California
Lyft
October 15, 1924     The Catalina Islander
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October 15, 1924
 

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PAGE TWO: THE CATALINA STORY WITH A MORAL No one likes to admit that he is sel- fish, but there is a virtue in being sel- fish sometimes, according to the editor of the Rock Creek (Ohia) Independ- ent, who used "The Selfish Man" as the subject for an editorial recently and made it the basis for a clever and forceful argument on the "Buy-at- Home" theme. The editorial follows: You are selfish, aren't you ? Wait a nfinute before you deny it. It is a virtue, this looking out for Number 1. A lot of folks say the Selfish Man is not a good citizen. That is not true. While a man is looking out for him- self, he is looking out for others, too. The Selfish Man is often the best man in the town. He is a help to his town. tie does good for his town, and the people who live there--fully as much go9d as he does for himself. Want to see how we figure it. out? First, HE BUYS AT HOME. Mr. Selfish Man is looking out for himself. In the first place, he buys whatever he needs and can get from the merchants in his own town. He knows that the local merchant, if he is going to stay in business, must give him the best and the most that his money will buy. The local mer- chant has a local field. In that field are only a certain number of custo- mers. He cannot afford to do without any of them. Mr. Selfish Man insists upon seeing what he gets before he buys it. He knows there is always more or less risk in buying goods he has not seen. He also knows that when he spends money here in his own home town, that money will circulate here. Sooner or later, a part of that money will come back to him. If he sends it out of town hundreds of miles away, that money will not come back here--it will never do him any good any more. The whole community is that much ~v~aOrer in actual cash and Mr. belfish n is also poorer. You see, Mr. Selfish Man cannot help himself without helping all of us here in our town. This Selfish Man about whom we speak knows that he serves self best who serves others. Next, HE GOES TO CHURCH. Mr. Selfish Man is not satisfied to stop with the material things in life. A man of his caliber is sufficiently in- telligent to know that there are some things in this world which are not of this world. He wants his share of them. So he doesn't take his religion by mail, any more than he does his shop- ping that way. He goes to church. He helps support that church. He helps pay the pastor. He knows that these things are necessary to his own sel- fish interests. And because he does all this for him- self, he is doing it for his fellow men --his neighbors, his friends--all of us who live here. Strange as it may seem to you, read- ers, this Selfish Man about whom we are telling you not only believes in the Golden Rule, but lives it as well. Third, HE SUBSCRIBES FOR HIS OWN PAPER. Mr. Selfish Man is so selfish that he likes to have his own paper. He does not like to get his news second-hand. He doesn't wait for his paper until someone else finishes reading it, and then he can borrow it. He is just selfish enough to want his own paper. Now, he knows that his paper needs something more than his subscription to make it go. Paper is so high, and everything that goes into the making of a paper is so ex- pensive, that very few newspapers in these days make any money on the sale of their papers. The paper gen- erally costs as much as it sells for--- often a good bit more. Your newspaper must depend upon advertising to make a living, and un- less it makes a livingthere can be no local newspaper; nor any other news- paper, for that matter. The Selfish Man knows this. He wants his local newspaper and be- cause it cannot live without adver- tising, he advertises in it. That is one reason he advertises here. But if you think he advertises in his local paper simply to enable it to make a living, you are very far off the track. He advertises because it is the only way he can sell his goods. He doesn't believe that our people here have second-sight--not to any great extent. He has a lot of goods in his store that customers cannot see --he cannot display everything he has so everyone may see his whole stock. So he goes out to folks via his local paper and he tells them what he has to sell. That is his front window, for after all, there isn't an actual window large enough to display everything he has to sell. He knows, too, that every time his homepaper is published it goes to all its subscribers. Bv no possible way could he get all elapse subscribers to pass his store at one time; much less will all of them come into his store at one time. He knows at a snmll ex- .penditure for advertising he can reach them all at one time--and thus he advertises. Some years ago .Mr~ Selfish Man noticed that all the successful business men of the town were advertisers, and he reasoned that there must be some- thing between the facts that these men advertised in their local paper and were successful. And further notice deducted what most of us here havi? long since known, that the advertising must have told the truth. Otherwise it would not have been the success it is proven to be. He figured out that if he advertised he had a pink elephant for sale it would bring a lot of people to his store. But if, when they got there, they found he only had a yellow tom cat, by no possible means would they accept the ordinary, everyday tom cat in place of the promised pink elephant. No merchant is so foolish as to mis- represent his goods in his local paper when local people will call on him and see for themselves exactly what he has to sell. When we see a banana skin, let's kick it into the gutter. It may save us from a nasty fall--it will save oth- ers. too. When we put money in the bank. let's put it in our own bank. It will help us--and will surely help the com- munity. When we buy goods, let's buy them here in our own place, where we can see what we get and know we are getting our money's worth. It will help us--and will help others. Let's subscribe for our own paper and advertise in our own paper. It will help us--and help us all. This is the gospel of selfishness--of that real, genuine unselfish selfishness! Moral: Let's all be selfish. HALLOWE'EN The evening of October 31st is Hal- low-even, or Hallowe'en, so-called as being the eve or vigil of All Hallows, or All Saints, which falls on the 1st of November. By popular imagination Halowe'en is associated with all man- ner of supernatural occurrences and in- fluences, and is usually celebrated by social meetings of happy and mystical tone. Witches, goblins and elves are plentiful and over-bold on that night, and all the animals carry on animated conversations at exactly 12 o'clock. Fair young maidens filled with anxiety and confidence, and other maidens not so fair or young and filled with more anxiety and less confidence, walk downstairs backward, mirror in hand, to view in it the princely features of preordained husbands. Pumpkin jack- o-lanterns grin through the windows at black cats on the back fence as they torture the ear with choicest se- lections from "catopera." This is all well and enjoyable in a certain sense; at least it is harmless fancy. Innocent pranks of not too practical a nature are good for all. The regrettable part of Hallowe'en is the unbridled license usually taken on that night by bands of "hoodlums" or miscreants to ruth- lessly destroy property, not in the spirit of innocent and harmless fun in a proper degree, but rather wanton pride in the extent of danmge that can be done. If this form of so-called entertainment could be eliminated more people would look forward to Halow- e'en as a time of merrymaking rather than a night spent on the porch with some weapon suitable for the protec- tion of property, and would be better able to spend the evening amid fancies of fairyland, in the reahn of laughter and good cheer, which makes us live longer and bettcr.--The Pacific Wood- lnan. Riddles If a cake falls will a cinnamon roll? If the pork chops will the wood saw ? If the garden needed weeding would Idaho ? If Sweet William nodded wouht the Maiden Blush ? If the man in the moon had a child would the sky rocket? If the cook went into the pantry would a lemon squeezer ? Why do birds clean out a fruit tree so quickly? Because they take away a peck at a time. Watch the world come to Catalina. "For Rent" and "For Sale" signs are on sale at Windle's News Stand. / Subscribe now--S2 per year. THE SUBMARINE Among the marine Sl: may be viewed through the cleat" taline waters on the lava-like al e : KELP AND MOSSES Iodine Kelp Chenille Sea Grape Kelp Irish Moss Giant Bulb Kelp Feather Boa Ribbon Kelp Ruby Mos.s Rainbow Kelp Feather Moss Red Alga Sponge Moss Sea Lichen Heather Moss Bridal Veil Moss Coral Moss FISH AND SHELLFISH Garibaldi, or Octopus : Golden Perch Sea Cucumber Blue Perch Sea Hare Blue Eyed Perch Sea Pnrcupin Silver Perch Jellyfish Wall Eyed Perch Sunfish Rock Bass Tiger Shark Opal Eyed Bass Sheepshead Striped Bass Moray Eel Ratfish Abalone Kelpfish Crawfish Candlefish Sand Crab Whitefish Starfish Sculpin Keyhole Limpet Ghostfish Sea Anemone Wear your Light Tackle Club ton. It shows that you are an and a sportsman. Magazines, newspapers, candies, tic, at WINDLE'S NEWS STAND. DO YOU NEED a New Walk this Winter? DO YOU NEED a foundation under your house? DO YOU NEED a new bulkhead to keep bank from caving? DO YOU NEED a rainwater cistern? DO YOU NEED a shower bath in your home? DO YOU NEED a cellar for laundry and storeroom? DO YOU? CALL ON HERBERT R. BAKER. Cement. Contractor 350 METROPOLE AVENUE IT PAYS IN THE LONG RUN U Built on a Scientific Principle Old as Archery But Brand New to the Angling Game In strength, lifting power, resilliency and finish Shaver "DUALWOOD" rods, laminated of two woods personally selected for totally different properties successfully withstand the tensions ond compressions in- cidental to the hardest and longest battle and COME BACK STRAIGHT! That they outclass anything yet produced for heavy sea angling is the unanimous verdict of famous anglers now using them. Regulation DUALWOOD Rods $35 ROY F. B. SHAVER. 233 West 42nd Street. Los Angeles Twenty Years a Deep Sea Angler and Custom Rod IF YOU ARE INTERESTED IN AVALON REAL ESTATE GET IN TOUCH WITH A. L. LAURA qCE ATWATER HOTEL BUILDING AVALON, CALIFORNIA Baggage Checked at Your Door THE AVALON TRANSFER CO. WE HAUL ANYTHING. FURNITURE PACKED OR UNPACKED M. 1.,. JAMIgS JOHN F. Magazines Newspapers Stationery Windle's News-Stand, Opposite Boos Bros. Phtmm 61048 Main 1048 PRIVATE AMBULANCI~ IvY H. OVERHOLZER FUNERAL DI R EC:TOR 958 South Hill St., Cor. Tenth Lady Attendant Los Angeles, Cal.