Newspaper Archive of
The Catalina Islander
Avalon, California
October 1, 1924     The Catalina Islander
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October 1, 1924

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. .ATALINA ISLANDER PAGE NINE Clothes Do Not Make the Man but they do help him to good impressions. There is satisfaction in al- Ways appearing well dressed. SUits made at City Prices. MARTIN HALL Merchant Tailor Avalon California Spirella Corsets Various StYles Spirella Girdles Brasseries Children's Waists Authorized Corsetiere rs.0. F. fiuidinger Ground Floor Avalon Inn 309 Beacon Street. Avalon 1'he St. Louis Sporting News is on aa|e at Windle's Ne~s Stand. Qatalina will give you the rest of ~Come to Catalina. "KEEP ON KEEPING ON" V~hert a traveling companion re- earked to William Wrigley that he ~Quld "Save money" by cutting down is aClVertising, Mr. Wrigley re- sPnded: "We're making a fine trip ett this train. How much progress de you 'think we should make if they took Off the locomotive?" PENS PAPER PENCILS PADS ENVELOPES Windle's INDOLENCE AND VANITY One of our exchanges asserts that '.'Society of the present day is char- acterized by a mixture of indolence amt vanity." And then goes on to say: At leas't so we are informed by Sir Henry Ha- (low, vice-chancellor of the University Of Sheffield. : "People today," he told an educa- tional conference in 'London, '%re ex- ceedingly anxious not to take any in- telluctual trouble; and .equally anxious to get credit for the intellectual trou- ble they have not taken." One result, he said, is the prevalent habit of inaccurate speech and inac- curate writing. We say "awfn" when we mean "often," and "like" when we should say "as." We write about "super-filnls" and"super-stars" and "lightning romances." Any catch phrase becomes a slogan, and ant" ef- fort at reform a crusade. Even our slang, according to Sir Henry, is merely a lot of meaningless symbols, instead of new, lively, figura- tive phrases. We use it not to express our ideas freshly and effectively, but to save ourselves from the effort of thinking out the exact word we need. And we use quotations, not because they are apt, but to give an atmos- pher6 of knowledge to the sterile planet of our thought. Much of what Sir Henry said, though he was speaking to an English audi- ence, is just as true here in America. We, too, have a strong tendency to de- spise accuracy in details, which is bad, and to ignore charm in speech, which is worse, If teachers in our schools--yes, in- cluding our colleges--would lay more stress upon precision in the use of words, npon vigor and definiteness in speech, they would do nmch to cure this evil. But even sonic Of our educators pretend to find affectation in ant" in- sistence upon exactness m the spoken or the written word. \ghich is all non- sense. It is not a fear of affectation nor .a pretense of siml.licity, that encour- ages careless dictation and slovenly language It is laziness of mind. The man who really thinks is as careful in the use of his words as the goldsmith in the use of his tools. For words are the insn-uments oi his thought. The man w.ho merely pre- tends to think. Who babbles half- thoughts, has no need for such care. And usually he is mcalmblc of it. LOCAL TIME AND TIDE TABLE Tides are placed in order of occurence. Comparison will show high and low. Light figures a. m. black figures p. m. OCTOBER Th 2 .......... 4:45 11:19 6:03 .......... 1.7 6.3 0.~ ......... F ,~ ......... 12:375:27 12:11 7:18 4.4 2,2 6.1 0.6 S t .......... 2:05 6:26 1:17 8:48 4.0 2.7 5.8 0.6 Su 5 ........ .. 3:52 S:09 2:44 10:15 4A) 3.0 5.6 0.5 M 6 .......... 5:17 10:08 4:13 11:20 4.4 2.9 5.6 0.3 Tu 7 .......... 6:09 11:28 5:27 .......... 4.8 2.4 5.8 w s .......... 12:13 6:4 iz:zs 0.1 5.3 1.8 5.9 DO YOU PRIZE THAT MAGAZINE OR BOOK? They will last much longer if they are bound in a neat cover; and that Radio Journal, or record, can be pre- served for future reference. How about that old prayer book or E ible ? Does it need anew cover? Let the Islander do it for you. Watch the world come to Catalina. TENN f hat Is Advertising? Advertising is nothing more or less than salesmanship. By advertising you sell to several hundred people at one time instead of to the single individual. Advertising does not belong to the realm of magic. It is ability to talk of the product in plain, honest and straightforward terms that ap- peal to the reason and desires of the people whose trade is sought. How do you advertise? There are no end of ways in which you may advertise; there is the bill-hi, oral, the is~utar, the poster, the window display, the circular letter, the personal letter, by word of mouth, and the newspaper, the best method of them all. What does advertising do for you?--All adver4isi~g is in- "" tended to create good will for the product or service adver- tised. Your advertising should create good ~i][L for your. store throughout your trading aera .and thore~ ~rease the volume of your business or your anaual,:~a~ver. THE CATALINA ISLANDI R . "For Catalina and Carolina's People All the Time" AVALON, CATALINA ISLAND. CALIFORNIA - J Mrs. C. B. PARKER, Taxfdermist AVALON, CALIFORNIA Careful Mounting of Catalina Fish a Spscialty