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The Catalina Islander
Avalon, California
September 16, 1925     The Catalina Islander
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September 16, 1925

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PAGE FOUR BY availin;: yourself of our skin treatments and massages, you pre- serve your beauty. They insure a clear skin and heahhy, b(coining erda,r- ing. Comlde-:ions need attention. "Charmingly Different" ST. CATHERINE HOTEL BEAUTY PARLOR Phone for Appointment MARINE LAUNDRY AGENCY High Quality Laundry Work Dry Cleaning and Pressing PROMPT AND EFFICIENT SERVICE ASSURED Phone 32 P.O. Box 1325 115 CATALINA AVENUE NEW WRIGLEY I~LDG* CATALINA AVS HOW WRIGLEY DID IT By Mar;zuerite Henry, in Oppor- tunity Magazine for April, 1925. "It's the failures and disappointments that buy that priceless thlng--exper- ience," says the man who has made gum a gigantic industry. He had been in Chicago for two days, rushed with an important board of directors meeting and the aecumu- latiml of a month's mail. He was leav- ing for Xew York on the 12:4{), and it was twelve o'clock when I gave my 1Kt111e to the man at the desk. i have waited in the offices of "lesser liv.hts" only to be told after a thirty minute wait that it was too late to see Mr. But Mr: \Vrigley. the wealth- lest man in Chicago and the f,,urth in wealth in the United States. is never too bilsy to see aliyone, lie argnes 'that he wouhtn't waste his time calling or a man unless he had a proposition of mutual benefit, and hc expects the ';ame from anyone wh~, asks t,, sec him. I had recendy read tha~. l'hilip \Vri/iey. his son. was made Presi,lent, so 1 expected \Villiam \Vri~iey Jr., to bc an ehterly man. It was somewhat in the nature of a shock to see such a yovng mall c,,me forward to meet me. His very build suggested the ac- conHdishment of big. things: his broad shoul(ters, his ma:~sive head with its wavy black hair, his deel, set blue eyes with their keen perception. He clasp- ed my hand with the warmth of an old time friend, and talked with me as if Twentieth Centuries never exjsted. "If you were to start all over again," I began, "how would you changt your career ?" "I wouldn't," was the laconic reldy. "Of course, we all have adverse winds, cause tie wasted too inuch of the po- tato. In the fall, he had a longing to see the "folks," so tie went back home and tried his best to behave in school. One (lay, however, he couldn't resist the temptation of sen(ling a juicy pie in the direction of the sch,,olhouse. His aim was so excellent that he was expelled. \Villiam \Vrigley Sr., ha(I a soap fac- tory and William was now seiltenced to enter the business and stir the thick mixture of soap with a heavy paddle. It was an irks,m~e job and the salary uas only $1.50 a week. " At thirteen, \Villiam came to his father with a real l,rOl,osition--he ~ouhl go on the road and sell soap. He was testing his degree of sales- manshil~ when he c~,nvinced his father that he was old era,ugh to travel and sell. His first dealer was in \\:estchester, Penna.. and y(mng \Vrigiey explained the m~rits t,f his soap for two solid hours. Finally, the dest,erate merchant said, "\Vell, sonny, 1 see that I will h.:t\e to buy S~,lue of your soap if I expect to d,, ap, y business today." It wasn't long before his energy and determination was rewarded by sizable orders, and SOOll he could be seeu and heard galloping through the New Eug- lan,l states with a team of four horses with jinvling bells on tt~eir harnesses. He sohl and delivered the soap for cash. His particular delight was to sel! a dealer wh,, was feared and avoided by all other slaesmen. In New Y(,rk state there was just such a man, and \Vrigley, full of con- fidence walked into his store. He was in the act of shouting angrily to a feminine customer, "\Vhy didn't you tell me you wanted a DOZEN eggs in the first place ? Now I've got to come i but I wouldn't have passed them up for clean arotmd the counter again. Suf- Catalina Hospital the world. It's the failures and dis- fering blazes, you women!" COlnl letely equipped for Medical appointments that buy that priceless"I sttrely picked an opportune me- Surgical and Obstetrical Service. thing--experience. That's what makesuleut," thought Mr. \Vrigley, dud X-Ray and Diagnostic Laboratories the older men more vahtable than thewhen lie stated his business, the ex- Graduate Registered Nurses youth." plosion was p(,werful. "Yon don't 207 SUMNER AVE. TELEPHONE SSj Then, concealing his amusement, he know the first rudinlents of selling," said, "Now I can read your next ques- shouted the irate merchant. DR. J. G. CRANDALL ") ti(m. You're going to ask me how toThe clever salesman admitted that DENTIST "1 get rich on a dime." he."as inexperienced and eager,,pfOrr Catalina Hospital Buihling[ "\Vell, 1,erhat,s you're not far off," advicefrom successful meu. e- 207 Sumner Avenue | I admitted, haps, lie suggested tumdl.x, y t u Everything up-to-date to attend to[ "Here is the forlnula, he continued, m ,.:ht gl\e me a few pointers." Flat- your Teeth 1 "Keel, your troubles to yourself. "Work tered, the dealer laid out a detailed "J like the devil and don't speml a cent. ldan of approach and argmnent. r Scientific Sulphur VAPOR BATHS" SWEDISH MASSAGE SHAMPOO ANDREW GADD 363 East Whittler Ave. t,!esidence Phone 157-J or Bathhouse Phone 29 ~. , ,3 Your Wants Smoothly Attended To at the Atwater Hotel BARBER SH 0 p "As Good as the Best. Better 'than the P, est" BILLIE PRICE, Proprietor Sumner Avenue, Avalon, California / Curios and Souvenirs Look for the Sign O| ;" The Big Curio Store I1. D. MacRae Co. To be serious, though, the secret of success is not ability, it's just HARD WORK coupled with enthusiasm. It's doin.v the thing you like to do and doin.~ it well." And just as our discussion was get- tins" interesting, Mr. \Vrigley had to leaxe to make his train. A week later we contiuue(1 the iu- ter~iew, i learned that \Villiam \Vrig- ley Jr., was born iu Philadelphia in 1801, the chtest of nine chihlren. His practical jokes and pranks were a source of worry to his family and teacher, and with great regularity tie was suspended from school. At eleven, he felt ready to, buiht his future, so lie ran away to New York and became a newsy. At night he crept under wagons or fell asleep on his papers in the shelter of sonle big building, His early story reads like the thrills of a dime novel. From newsy he took Young Wrigley listened 1)reathlessly, and said. "Fine! Now I'm going out and c~mle in all over again." Then he repeated the exact line of reason- inv and left his "hard boiled" custom- er with a year's supply of soap and.a receipt for the whole amount. Mr. Wrigley never considered a sale lost until lie was out of the store. When a dealer ttatly refused him he w,,uht say on leaving, "Thank you, sir, for all your time," and because Mr. \Vrigley hadn't argued, the over- whelmed dealer wouht often say, "Oh, I don't mind if you DO leave me a couple of boxes." T,) be cheerfully waiting for a deal- er at 6:45 was no lmrdship for him, and never failed to create an impres- sion. And now the restless wanderlust claimed Wrigley again. With just enough money to get to Colorado on a day coach, he and a companion set a job On a ship that was being re-rig- forth. When the train was approach- ged. A day cutting tarred rope proveding Kansas City, the boys' hats and uneventful and. tiresome, so he quit tickets blew out of the window. Their without pay. As .potato peeler on an-destination was shortened. Without other ship he was told to leave be- (Continued on Page 5, Column 2) THE CATALINA ISLA makes your food do y0tt more good. J [ FOR PAINTING SEE I Cole Paint StoreI 210 METROPOLE AVENUE i~/ /AVALON ..... CALIFORNly HUBBARll AUTO BALES AUTHORIZED FORD AND LINCOLN DEALEI15 ' MOTORS REBUILT And Returned in Three Days CLAUDE WALTON " AVALON REPRESENTATIVE Fresh Ca talina FISH PLEASURE PIER Open All the Year AVALON FISH MARKET Lobsters, Oysters, ShrimP' Salmon,Etc., in Season. BAIT FOR ANGLERS Conrad & Hammond, Prop~ Club button. If so, tell us about it. There are 6000 buttons out in the world--somewhere. We want to keep in touch with the C. L. T. C. members. I Thank you. . "For Rent" and "For Sale" signs ~ on sale at Windle's News Stand. Watch the world come to Catalina' LYLE PENDEGAST Attorney at 622 Stock Exchange Buildi,,g 639 So. SPRING ST. Los Angeles Phone VAndike