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The Catalina Islander
Avalon, California
August 19, 2011     The Catalina Islander
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August 19, 2011

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Groupon Impacts Catalina WEBSITE DRAWS VISITORS TO ISLAND BY THERESA CUMMINGS Having started in 2008, the dis- count Web site'Groupon has finally made its way to Catalina. This deal-of-the-day Web site features discounted gift certificates usable at local or national compa- nies. In February this year, the Her- mosa Hotel made the first move. "I was aware of Groupon and our numbers were down over the winter so we decided to put togeth- er a package and see what Grou- pon could do," said owner Mark Malan. Malans package included dis- counted round trip boat tickets, two nights at the Hermosa and an option for either the Segway tour, or an activities package which in - chides movie, mini golf and visit to the Wrigley M_emorial and Bo- tanical Gardens. Apparently 1,250 customers took advantage of the purchase the deal and were able to use their purchase. "We were completely over- whelmed by the response, but it gave us a very successful spring season," Malan said. "However, in the future, we'll put a limit on the amount of buyers so we can handle the influx without so much chaos," Malan said. The Island Company utilized Groupon's services as well, offer- ing 50 percent off a round of 18 holes at our Golf Course. The special was during a one week period during the month of July. Island Company Director of Marketing, Brad Wilson, said Groupon was a good way to draw people who have never been to the Island. "I believe we ended up with around 400 people utilizing this special," Wilson said. "The main challenge is to avoid having it interfere with full paying custom- ers so that it's simply ancillary in- come. It didn't interfere with our full paying customers, so in that regard it worked (well)." The Newport Beach Flyer con- nected with Groupon as well. "We offered one special in April and a few more in May," said Bob Black, general manager for the boat service. "(Customers) have to use their discoufit ticket by Nov. 27 when we close for the winter." Black estimated that 30-40 percent of their daily business is Groupon customers. "To date, we're pretty well sold out through the month of Septem- ber, so the response has been very good and we expect it to continue until we close at the end of No- vember," Black said. Groupon's marketing cam- paign is under way and appears to be working, according to Kelsey O'Neill, from the Groupon Public Relations Department in Chicago. "We began marketing Groupon in the Orange County area this past January," O'Neill said. "We've had a favorable re- sponse with Catalina Island and our largest client has been the Newport Beach Flyer," O'Neil said. We've seen a very positive response from businesses and consumers alike. We recently launched Groupon Getaways with Expedia and hope we can place Catalina Island on the list shortly." Groupon,com/ getaways. WHAT A CATCH Last Wednesday, Aug. 10, while fishing off the mole, avid fisherman Paul Haggar had a big surprise on the end of his fishing pole. He pulled up a huge lobster, still dining on the squid that had tempted him to the hook. His tail was so big, Paul's daughter Liz, could wrap both of her hands around-it. After they got the lobster to let go of the hook, they sent him back into the ocean. Crime From page 1 The loss: property valued at ap- proximately $158. Cleveland said that same night Gonzales broke into a home while the residents were inside. The loss is unknown, but just' entering the home was enough to earn Gonzales a Criminal convic- tion. Cleveland said that Gonzales searched the refrigerator during the burglary. Gonzales was arrested two days after the burglaries. Break-in costs more than the actual theft Edward Wheeler and Nicholas Saldana pleadguilty on Friday, Au- gust 12 to residential burglary. The two men were arrested on June 13. Cleveland said the now con- victed burglars caused property damage resulting in over $800 in repairs and took just over $200 cash while inside the residence. "They actually did more damage getting in than what they stole," Cleveland said. Owl From page 1 nest. Iri this case, .however, the bird was met with no response, indicating that it was no longer a young chick. The parents usually cease answering the calls of their young when the offspring are well on their way to adulthood, at about 2- 3 months in age. Reinforcing this conclusion was the observation that the bird was 4 inches tall, reaching the average 4 to 4-and-one-half inch height of a fully-grown adult. The owl eventually flew to a tree uhaccompanied, where it was observed by Jijon. The Northern Saw-whet owl is one of the most common owls in the United States and southern Canada. Its mobile abilities include flying as well as climbing into trees, latching onto bark with each step. According to the Cornell Lab of Ornithology, this species of bird primarily preys on small mammals, which they detect solely with the asymmetrical ears common to owls. Although typically found in coniferous forests, tiffs was the second owl of its species to be found and returned on the Island in this manner in the past year. Even Islanders 00oill be amaz:ed... S From early settlers  Wrigley Family : .What a patriotic time for the island. to current legacy told through  Very rare photos! attractions, the memoirs & photos. . best history yet! Soft Cover *377  Soft Cover S25  Soft Cover S39 '5 Haa Co,,er*477 SOLD ON CATALINA ISLAND AT Ca[alina Island Medical Center's Rehabilitative Care Program combines the professionalism and competence of a fully-licensed acute care hospital with the care and support of your Catalina Island community. Rehabilitative care program for post orthopedic & reconstructive surgery and serious illness or injury. Therapeutic and rehabilitative services. Dedicated nurse liaison to arrange transportation from .the mainland and ensure continuity of care. The comfort and support of friends and family. Ancillary services include state-'of-the-art CT scanner and fully equipped laboratory. Call Nurse Liaison Santa Dominguez, RN, at (310) 510-0700 to learn more about how CIMC can meet your rehabilitative care needs. atalina-00-, Island Medical Center (31o) 51o-o7oo - loo Falls Canyon Road PO Box 1563, Avalon 90704 www.CI THE CATAUNA ISLADE"R ................................................................................................................................................................................................................................ Friday, ,ugust 19, 2o:1:i 9