Newspaper Archive of
The Catalina Islander
Avalon, California
August 15, 1935     The Catalina Islander
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August 15, 1935

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PAGE FOUR MONTHLY SUMMARY OF BUSINESS CONDITIONS C~mtinued inH~rovement in Southern California business was evident during j aly, according to the Monthly Sum- mary of Business Conditions issued by the Research Department of the Se- curity-b'irst National Bank of Los An- geles. (;ains were shown by retail trade, buihling activity, Los Angeles bank debits, and other econo:nic in- dices. That a steady expansion ill the purchasing power of the general pub- lic is now taking place is clearly re- flcted in r,˘tail trade statistics for this area/: Agricultural income, particularly, has been substantially larg~}r this year than in the first half of 1934. An unusually favorable record for the summer season was nlade by mer- chants throughout the southland dur- ing July. Department stores in Los &ngeles sold approximately 17 per cent more merchandise than in the same month a yeear ago, carrying the sea- sonally adjusted index, which stands at 7.7.1 per cent of the 1930 average, to a new high point for the recovery :n(,vement. Stores in smaller Southern California cities continue to excell the performance of L~s Angeles mer- chants; preliminary reports for "July place the gain for the twelve months interval 'at over 20 per cent. This sub- stantial improvement is a direct reflec- tion of the expansion in agricultural inconle. : After two months of decline from the April high point, building activity re'sumed the upward trend during the month. Exclusive of April, in which month the $2,000,001l Union Railway Station per:nit was granted,. July vol- rune was the largest of the recovery, ]n 49 southland cities, permits esti- mated at $5,7(XI,000 were issued last month, as compared with $5,322,000 in June and $3,052,000 in July, 1934. Re- i~orts front these communities show that all buihling tradesmen are now employed, a condition which has not existed f(~r ,nany years. Recent warm weather has proved beneficial t~ the develop:nent of Cali- fornia crops, which had bees retarded somewhat by a late spring, and agri- cultural conditions remain favorable. According to estimates of the United States Department of Agriculture, the gross income of California farmers during the first five months of the cur- rent year showed an increase of 34 per cent over the corresponding period, of 1934 and 74 per cent above that for the ~imilar months of 1933. While many important farm products are not mar- keted until the second half of the year, current t)rosl)ects indicate that aggre- gate 1935 returns will exceed those of last year, with livestock growers ex- periencing the most improvement] Write to your Congressmen, if you wish the Townsend Plan adopted. Catalina--"In all the world no trip like this." MRS. THRIFTY SHOPPER GRANTS INTERV'IEW TO ISLANDER EDITOR Mrs. Thrifty Shopper was per- straded to stop for a moment oh her tour of the stores Saturday, and to grant an interview to the editor of yore paper. Everyone is always wondering where Mrs. Shopper gcts such amazing ,'aloes and she is kept busy passing out hot shopping lips. "It's all st~ unnecessary, you know, this questioning ME all the time," she said.. "Some folks arc always groping in the dark, and in- variably paying the penalty for be- ing uninformed• "Others may occasionally get un- usual values through helter, skelter melhods, but as for myself," Mrs. Thrifty Shopper continued, earn- estly, "[ have found through happy experience "It Pays to Patronize Those Who Advertise In the Catalina Islander." J Kglow -- That the Anemone, one of the first flowers of spring, speaks the love of Venus for Adonis. According to the old Greek legend, Adonis was mortally wounded by a boar. When dying his blood flowed upon the earth and united with the tears el Venus and from them the anemone grew. ~, McCiure NewsPaner Syndicate. VCNU Service. -O SEASONING AND FLAVORING THE most delightful dtsh otherwise, may be ruined by the addition of a bit too much or a bit too little of. Just the right seasoning or flavor. Brown. log was not using It In this connection, hut how well the couplet expresses Just the idea of well-seasoned foods: Oh, the little more and how much tt Is! And the little less, and what worlds away! Success In cookery depends upon the nice taste of the cook In the adding of seasoning, spice or flavoring, without which the food Is zestless and fiat. Here are a few hints gleaned from va- rious sources which will be suggestive when serving these famill::r dishes. A mere trace of nutmeg added to fresh lima beans Improves them. A trifle more may be added to the dry one.,*. Add a small piece of mace to panned or creamed oysters. Remove It before serving. Add both ginger and mus- tard In Boston baked beans. Ginger for zest, mustard for flavor. The gin. ger takes the place of pepper Drop a small piece of cinnamon in the oatmeal while cooking. Remove this so that no one will discover what makes It taste so good. Add a hit of grater lemon rind to the mush that Is to be fried for breakfast, Grated orange peel or the preserved skin added to ginger bread makes a most delectable flavor; add It to u spiced cake or currant or raisin loaf flavored with lemon extract. A small bit of sugar, half a tea- spoonful or le.~s added to vegeta- bles while cooking will improve the flavor, also it improves soups, roasts are given a more appetizing brown. A pinch of salt Improves almost any food, custards, applesauce, and other stewed fruits. Add a few grains of salt to cocoa, coffee and chocolate for cake filling, to fudge and to Icings as well as all forms of candy. When but- ter is not used more salt will be need- ed. Adding salt to cooked frutts will save on sugar, for salt brings out sweetness. ~). Western Newspaper Union• Panther Passi'ng Out The range of the panther or, as It Is known in the West, mountain lion or cougar, once covered much of tile United States and many parts of Can- ada. Today the anhnal is virtually ex- terminated throughout most ot its for- mer eastern range. THE CATALINA "Justice" Carved in Marble MASSIVE figures personilymg .tv~ Justice are Carved in Vermont marble in the pediment of the United States Supreme Court build- ing which is nearing completion in Washington, D. C. Seated on a throne tn the center of the group of nine figures which stand out'in high relief is "Liberty," looking confidently into the future. Across her lap are the acmes of Justice. On either side are" guardian figures. "Order," the most and alert Of the two, Is on her armed with the fasces, badge of authority, scanning future to detect any Liberty. On her left Is shown with armor and To the right and left guardians are groups of representing "Council." On en:.s recumbent figures "Research," past and present. i The sculpture is the work of ert Aitken of New York New Merchandise Friendly ATWATER ARCADE Reasonable Prices PHONE IF INTERESTED IN AVALON SUBSCRIBE FOR THE ISLANDg~ IF INTERESTED IN AVALON SUBSCRIBE FOR THE ISLANI)~I; Nloney spent in Avalon for Household Supplies, Groceries, Laundry, Printing, etc., finds its way back to Avalon business chann˘ Dry Cleaning and Pressing S. C. I. Co. Laundry Dept. DRY CLEANING SPECIAL WEEK COMMENCING AUGUST 15, 1935 Phone 32 or 105 _O Discount on all work through our Call Office llS Catalina Avenue