Newspaper Archive of
The Catalina Islander
Avalon, California
August 11, 2017     The Catalina Islander
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August 11, 2017

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With Capt. John King Some happy customers with nice Yellowtail on board Gusto and Afishinado this week." It's Offishal The long saga is over. The light at the end was finally the tun- nel opening and not an on-coming train. The fat lady has sung. Turn out the lights. Afishinados Charters now has all boats up and running. More importantly, we are booked and catching fish. I can now answer the phone and say with confidence that we have Gusto, our 30 footer, Afishinado, our 40 footer, or Catallac, our 50 footer, available for private fishing and touring charters. Founded in 1913 by Ernest Windle Publisher Jon Remy Editor Dixie Redfearn Assistant Editor Charles Kelly Office Manager Kristy Throndson Legals Regina Martinez Multimedia Director Franco Te Group Publisher Steven Remery 635 CRESCENT AVE, SUITE A AVALON, CA 90704 (310) 510-0500 FAX: (310) 910-2882 Postmaster: Send address changes to The Catalina Islander P.O. Box 428, Avalon, CA 90704 DEADUNES Calendar: Noon Monday I News: 5 p.m. Monday Display Advertising: 2 p.m. Tuesday Classified Advertising: Noon Tuesday Legal/Public Notices: 5 p.m. Monday SUBSCRIPTIONS Send to One Year Subscription: Catalina ......................................... i....$39 Mainland ~.....~ ..................................... $48 Subscriptions via First Class Mail are available for $80/year A Publication of CommunltyMedla Corporation. CATALINA ISLANDER (USPS 093-140) Acceptance under 39C, F.R. 3464 periodicals postage paJd at Avalon, CA 90704 and other additional offices. Adjudication Decree No. 377598. Date of Adjudication: Oct. 4, 1934 Exact Name of Newspaper as shown .in the Petition for Adjudication: The Catalina Islander. Published weekly at 101 Marilis Avenue, #6 Avalon. CA 90704 The entire contents of The Cbtafina Islander are copyrighted by The Catalina Islander No part may be reproduced in any fashion without written consent of the publisher. This publication is printed almost entirely on recycled paper. Contents Copyright 2017 and ~ Title Registered, Islander, Inc., All Rights Catalina Reserved. That is soooo much easier than the dancing around we have had to do over the last three months: "Well, maybe that boat will be ready for you to book. We are waiting for ... blah, blah blah" Our customers have been overwhelmingly excited when we pull up aboard the Catallac for a charter that was booked on a smaller boat. A very nice upgrade. We have been lucky, and truth- fully it has been a core part of our business plan, to have multiple boats so we would never leave a customer stranded on charter day. Can you imagine? You have this nice vacation going, and you h a~;e fishing charter lined up on the third day. Your 12-year-old is going out of his mind with expectations of big fish dancing in his head. When you show up at the Green Pier, your charter doesn't show. No boat. Boats break. And not every- one has the luxury of replacing or upgrading their customers to anoth- er boat. We do, and I have felt that to be an important dZ~fferentiator when choosing charter operators. But it has a price. The most obvious cost of this s~trategy is the additional cost of having another boat. Mooring fees, city use fees, insurance, fuel, main- tenance, repair costs, t'mance costs all add up. It is not an inconsider- able amount. But there is another cost that I had never thought about.~A nutu- ber of our ch~a'ter customers are repeat customers. Many of them got upgrades over the last three months. Now I am getting questions such as, "Can I get the Catallac at the Afishi.nado rate anymore?" Of course the answer is no. But sso- sso 301 and 625 CrPacent Ilvenue in this day and age, saying no turns As I said in aprevious column, into a bad review on social media all of the effort expended to get sites, so we tend to hedge. "Well, back into the game would soon I cannot make that offer, but I will seem like a distant memory. ! just give you the 'bro deal' on any boat did not think it would happen so you choose." fast. Truthfully, the whole ordeal has Not only have we been on a introduced many of our custom- ers to a new level of luxury when they are chartering with us, and that is a good thing. They want to be on board the Catallac. They may not want to pay the Catallac rate, but the bro deal is a good compromise for all of us. As a result, we are finally busy with productive activ- ity like everybody else in town. Maybe even a little too busy. I am a strong believer in the law of averages. I believe that what goes up will come down. What strays from the mean will return in time. It is probably a coping strategy. When I am in the ditch I know there will soon be days when I am on the hill. :? John King Columnist Gusto. charter roll, we have gotten some pretty good fish for our custom- ers. One of the most c~veted fish among our cus- tomers is the yel- lowtail, and we snagged a couple good ones this week on board Afishinado and It's offishal, the girls are back and ready to roll. Capt. John runs Afishinados Charters and Catallac Tours - 888-613-7770 - john@afishina- 4 1 Friday, Aug. 11, 2017 THE CATALINA ISLANDER