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The Catalina Islander
Avalon, California
July 26, 1945     The Catalina Islander
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July 26, 1945

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JULY 19,1~$ PAGE SEVEN ADVERTISE NOW? ONE EARTH, BUT MANY WORLDS WARNING TO BRIDEGROOMS 71054 by Owen Winslow Nicholls Manager, Hotel Hayward, Los Angeles. have been asked the question times in the past few months. advertise now--when the Hotel is running to capacity and are for it continuing that some time to come ? Our an- that question has been: If it business for such outstanding as Wrigley's Chewing Electric, Goodyear, Ford Company, Old Gold Cigarettes to put on extensive adver- during this boom per- their "products and names before the public, ev- their products will not be until the post-war period should it not be likewise good for hotels now doing a capac- to keep their names before public by advertising. of the business world in its has seen the wrecks of corporations who felt their large volume of bus- virtually stopped advertising, rake up after a lapse of time momentum had slowed and elf competitors had stolen a them and taken the cream of away from them. are bills and valleys in busi- during the flush boom per- the hotel that has made a of inviting the public during : period, such as we did at the by using in our advertising the phrase 'Rooms Avail- will find it to be profitable. this phrase extensively with other miscellaneous efforts, all of which enabled the largest volume of business receipts (in the Hayward's during the months of April of this year, one of the lulls mentioned above. W'e Phrase Iargely because busi- goes to where it is invi- t,appreciated, more particularly ais boom period. Our miscellaneous advertising promote additional business. Co-operated closely with cor- hotels in exchanging busi- as Travel Agents and rail- offices, with long-range 'ing their continued co-op- the post-war period, and promised just that. a'l earnest desire to co-operate hotels, we wrote letters to of major hotels throughout a few months ago/ telling we would gladly co-operate care of their patrons desiring Otel reservations in Los An- mail campaign brought results and was of particular us during the months of lay when business generally a. In this campaign a copy of the letter, and anager to pass it on to the anager and Front Office way it multiplied its and practical value. As a fol- the above campaign, we sent and folders with re- Pass them along. felt that we should co-oper- the hotel press or trade ring this boom period, and !ave placed an advertisement Hayward with every atel publication in America. proved beneficial to us by Hayward before the eyes fraternity. been prompted to write the Part by reason of the entitled "Don't Go sent out recently by California Hotel Associa- rnembersmp. In this conn- Associations in general sending out similar bul- ly special emphasas on Per- ~rvice and Hospitality, and tr membership hotels to and proven practie- fit into their operations. From the standpoint of astronomy, the late Wendle Wilkie's famous book. "One World", was badly titled, regard- less of any differences statesmen and students of international affairs may have had on the subject. For discover- ies which have been made by astron- omical authorities in the last few years, strongly indicate that while it is correct to reter to our planet as The Earth, it is probably very incorrect to assume that it is the only world in- habited by the human race It may be somewhat disheartning, while we are still struggling with the problem of how to live at peace m our One World--the only one we know much about--- to have scientists discov-~ er that there may be thousands of other habitable worlds which we may have to deal with in the stratosphere era. But such seems to be the case. A ray of light was turned on this interesting but slightly staggering prob- ability a tew days ago when Dr. Henry Norris Russell, the celebrated Prince- ton astronomer, reported that recent discoveries indicate that life exists on Mars, and that Venus may be slowly getting ready to welcome life when The Earth, in some far distant future day, ceases to be fit for human hab- itation. Even more startling, D~. Russell re- porte, it is now reasonable to suppose there is fife, like that on earth, in some distant parts of the universe outside the solar system. Though the condi- tions for human habitation are fairly stringent, there may be thousands or more of habitable worlds among the many millions of remoter stars, accord- ing to the Princeton scientist. Man's study of the universe dwarfs his own stature so severely that even The Big Three--Truman, Churchill and Stalin--must feel puny indeed when they seem to delve into the mys- terious worlds that revolve around stars that not even the astronomers, with all their amazing instruments, can yet perceive. Perhaps we had bet- ter just try to work out a suitable, amiable living for the United States first--and take up this stratosphere problem after we have enjoyed a few hundred years of peace on this, our Earth. ~ BuY WAR BONDS~. GUARDIAN OF THE PEACE The United States, when this war ends, will have a Navy far greater, both in numer of ships and fire power, than all the rest of the navies of the world combined. We have 23 first class battleships and 67 cruisers now, with more building, and more aircraft carriers than all other Nations put to- gether, friends, foes and neutrals. Britain, once the mistress of the seas, will not have one-fourth our maritime strength. Russia's naval strength is negligible. And Japan's fighting ships, when the war-finally ends, will have been largely destroyed. In air power-- botl~ in planes in service, and in po- tential production--the story is the same with this Nation holding the bal- ance of power. For the peace of the world, at least for some years to c6me, that augers well, for this country never will be an aggressor Nation--and its military might can give force and potency to any international alliance designed to maintain the peace and deal with countries which might otherwise be in- clined to violate it. Every right-think- ing person will hope and pray that the United Nations Charter may become the corner-stone of a framework for lasting peace between peoples. But we can be very glad, too, that until it has been testea and well established, the preponderant military strength of the world will be in the hands of the least war-like of all Nations. BUY MORE BONpS-- The resuhs which every alert Hotel Manager seeks is to achieve lasting good-will with the traveling public and thus offset any flow of business which might otherwise go to motels and auto courts in the post war period. A sort of glimpse into the post-war home food laboratory was given the public last week at the Pacific Gas & Electric Company's auditorium in San Francisco. One feature of the demon- stration caused quite a number of brides present to smile speculatively and toss their heads a tri~fle vengefully. It seem fair to inform bridegrooms on what they saw and may be spread- ing among their sisterhood. Dough for biscuits or bread or cake may be prepared for the oven, then fr~ zero and preserved for ~t full year be- fore baking with no impairment what- ever in texture, flavor or freshness in taste. It may be as well to admit--now that science has sided with the bride-- that the biscuits eaten in boyhood seem--like the old swimming hole-- superior to anything to be experienced in manhood because of a natural nos- talgia for childhood. A man had best way his words when the little woman turns out a batch of biscuits, before he complains they don't come up to what mother used to make. She may say: "Your darling, perfect mother prepared these very biscuits while she was here last November helping us nurse Junior over the measles. Have another, dear ?" Careful, men! ON TO VICTORY.-- German industry wasn't smashed up as much as first thought. Big oil. rub- ber and explosive plants were wiped out, but many other plants, well cam- ouflaged, escaped the Allied air blitz. Now, teams of Allied scientists are studying these plants to see how many can be used to produce goods for war against Japan, or to help rebuild Eu- rope. CERTIFICATE OF BUSINESS FICTITIOUS FIRM NAME The undersigned do hereby certi~'y that they are conducting a jewelry business at 6509 Hollywood Boulevard, City of Los Angeles, County of Los Angeles, State of California, under the fictitious firm name of Drake Jewelers and that said firm is composed of the following persons, whose names and addresses are as follows, Henry M. Brill, 6200 Franklin, Holly~Eod, Cali- fornia and Ft,ank J. Moher, 133 South Swall Drive Beverly Hills, Oalifornia. Witness our hands this 21st day of June, 194-5. Henry M. Brill Frank J. Moher STATE OF CALIFORNIA SS Co~anty of Los Angeles, On this 21st day of June A. D 1945, before me Fred Nix a Notary Public in and for said County and State, re- siding therein duly commissioned and sworn, personally appeared Henry M. Brill and Frank J. Moher known to me to be the persons whose name are subscribed to the within Instrument, and acknowledged to me that they ex- ecuted the same. IN WITNESS WHEREOF, I have hereunto set my hand and affixed my official seal the day and year in this certificate first above written. (SEAL) Fred Nix Notary Public in and said County and State" My Commission expires Mar. 2, 1949 Published July 5-12-19-26 Popular records instead of dot-dash now mark the radio beam for AAF pilots flying at night between India and China. OUR DEMOCRACY by Mlk BRIDGE-BUILDERS AMER.ICA'S TRAOITIONAL. ENGINEERING IN6ENUITY AND INTEGRITY OF WORKMANSHIP ARE SHOWN IN THE ACCOMPL.ISHMENTS OF HER 8RIDE|-BUILDERS. A FlEW EARk.Y 8RIDGES STILl. STAND- REMINDERS OF' HORN' WEL.t. OUR FOREFATHERS BUILT. NOW, IN WAR~ AMERICAN ENGINEERS WORK UNDER FIREb IN STRANGE TERRAIN,WITH INCRE018LE SPEED- 8Ul/.OtAt~ RRIOG ~ OVER WHICH ~- RMERIEA I$ MARCHING TO VICTORZ