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The Catalina Islander
Avalon, California
April 2, 1924     The Catalina Islander
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April 2, 1924

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pCATALINA ISLANDER sychology Service) ture after it has passed through the Imagination process to become body action ? Is Imagination in the thought NE~~-.~x''" force the same as the "digestive juices" DLEY for the human body? Possibly you are not interested in such little details, and you don't really care whether you are happy or miserable, or whether you are a success or a failure, in LIFE. Is Life a series of motives ?" "In a prize fight ring, one wallcp R~ [:~art, Sometimes uses words and may lose or make a fortune. Is it the ue same with our metaphysical forces ? i'ues t~ mask his motives." ,,I.,~, * * * Can one mismanaged ideal disrupt the [~D} ~nce, when I was crawfish fishing work and reputation of a lifetime?" set tWrahle . ' ~},1s~tcae na~d':he ttde went out. * * * o eo'(tL rcaso.s I didn't "The Ideal seems ,o be reached af- tell + r,cu craTwfishthat day." ter the motive has juggled the idea | ".~'I .... * * * through the huagination process, the of the dabblers into psychol- Idea being si,nply a rough dra ing, ~,~lave an hazy idea that 'psyehol- and the Ideal the finished mental pic- ,tl/~'e~li~?? t?e key to success, when, in tuft. To nlake that Ideal become real tWJ'ltv~"tY, the subject has nothing what- in buildings, businessventures and Uer t. *'+'.+,T+L - ,, Iko., _,u clo with the accunmlation of other-thmg., we use body actton. and oi(city." * * * ! "m , , , "One writer says: 'Ideas, thoughts ~l~ea~er the radio Thursday night, a composed of ideas, and plans made up ~k, er in Los Angeles said, 'Life is of such thoughts, seldom become real- .,r :/.;+; [~6~t--~ie~e certainly made 'hash' from ities. But once the smallest or the "-~~^ He told the radio worhl that he largest thing is idealized, the soul He was 30 years which conceives the ideal cannot rest he ;ai,,. What he spoke was until the ideal has become an actual- ~hasla]' Many of his words it)*.'" Ir~[ from books by Ingersol Darwin, * * * t~: a " " ' ~atrick, Hubbat'd, Allen, Matter- "One of the greatest enjovments of I ~th~f, ete: But, he did tell a few jokes a summer outing is in explaining to I the' ,_~ade us langh! And he asked others what a wonderful time you h'a question 'ttow do we eat our had." , , , Sh~' . | *'~me that t" - "Then, again, that subtle thing we call , , , success, may not be locked up at all. ~sking questions on psychology in When I was crawfish fishing one win- t~Column is done to stimulate the ter, I used to think how much human 1'~ , , 1', ]ers mind to 'think for himself, beings are like crawfish in their habits. a numberof the questions we Did you ever stop to think that more a( tit that do not know the an- than half this animal world is poking 8~ we rs into all sorts of places looking for suc- sce' Perhaps someone else wdl ~1 the problem. Thousands of peo- cess? Those who are not looking for ee~. are looking for the 'Key to Suc- it are too weak to move or too lazy." 111~i: We are. SO are you! But, we Catalina will give yo~the rest Of l~et t first find the lock to the door your life. Come to Catalina. ls~,t~'e We Can make a key to open it! motive' the lock ? Think over it!"WORTH SELLING IS WORTH ,,x,,_ , , , TELLING--ADVERTISE! t What is motive ~ Is it that irresis- ablo ' ~ ~Ure ' ? ' I tha- .g that compells acUon.Is it ~i~famt picture back in the human I Newspapers, Magazines "Du that has not ' yet reached the u~, . bet, stage? Is there a difference } Sweets Id^ween~.t the Idea and an Idealof ? mentaIIS the ] At Windle s News Stand l~ieNa_he rough impression a I ~the Ideal the finished pic- "The Busiest Corner in Avalon" hat Is vertisinff? Advertising is nothing more or less than salesmanship. By .advertising you sell to several hundred people at one time mstead of to the single individual. Advertising does not belong to the realm of magic. It is ability to talk of the product in plain, honest and straightforward terms that ap- peal to the reason and desires of the people whose trade is sought. How do you advertise? There are no end of ways in which you may advertise; there is the bill.board, the circular, the Poster, the window display, the circular letter, the personal letter, by word of mouth, and the newspaper, the best method of them all. What does advertising do for you?--All advertising is in- tended to create good will for the product or service adver- tised. Your advertising should create good will for your store throughout your trading aera and thereby increase the volume of your business or your annual turn-over. THE CATALINA ISLAN DEI "For Catalina and Catalina's People All the Time" AVALON, CATALINA ISLAND, CALIFORNIA PAGE NINE I m