Newspaper Archive of
The Catalina Islander
Avalon, California
March 19, 1924     The Catalina Islander
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March 19, 1924

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CATALINA ISLANDER SAD STORY OF A.T. FAKE PSYCHOLOGISTS PACKARD'S LOST HOUR FLAYED BY ALIENISTS glNE [ntinued from page 8 column ,3) By Science Service , ~ers as follows: "But I pray you, New York, March 15.--Charging that ~rrn, and remember the worm hadmany lecturers and so-called schools ~et up much earlier still." are exploiting unscientific beliefs and )17 bur deepest commiseration is ex- practices under the guise of psychol- [ued. to the representative of the ogy, the National Conunittee for Men- Tl'l~[e, nmg Post" on the loss of his au- tal Hygiene has issued a warning ~a| h~nors against fake psychologists. [ERE I " * * "Much that is today called 'psychol- i,~ Pithy Proverbs ogy' is nfisnamed," the Comnfittee LJ".he game has yet to be invented at says. "Perhaps no word is more ,ANI)I~eh two cannot play " abused. It should not be confused with self-improvement by magic, psychic "~EL~!'I'H~ FUNNIEST OF FISHES phenomena, and the like. Psychology is the science of human behavior. paper says this is the "As often happens in the develop- familiar enough to anglers ~r southern waters because of its ment of a new science, many people have seized upon the opportunity to of getting on the hook when not gain support for their unscientific be- d. Fortunately for itself, the liefs and practices. The exploiters of is not edible by man. the present interest in psychology may caught, this curious creature be roughly grouped as follows: Proceeds to "blow itself up," "First, there are certain lecturers ~rting its body into a balloon, by who are going about the country or- air in gulps. [fa pin be ganizing classes or advertising 'self- }to it, it collapses. No cruelty improvement' courses in the name of in such a performance, be- the air is contained between the psychology. "The second group consists of those of the fish proper and an outer correspondence courses that make ex- coat. travagant claims for developing the aturalists say that when this fish mind and the will. These courses, Ued by an enemy, it rises to the whose charges, we understand, run the sea, hastily transforms it- from' $30 to over $I00, are alleged to at a balloon by swallowing air, be doing a land-office business. is blown by the breeze along the "Then there are special book pub- thus having a good chance to lishers, who write and issue sets of its escape from clanger, books, ranging in price from $10 to $30 TIME AND TIDE TABLE a set, and some magazines purporting to discuss psychological subjects, which !placedin order of occurrence,have a wide circulation. will show high and low. "It is conceivable that some, at least, a. m. black figures p.m. of the 'students' of such courses are MARCH inadequate personalities, wtio, front 20 .......... 2:33 8:49 3:02 9:23 physical or other causes, are unable to 0.6 6.0 ---0.45.6 conlpete successfully with their fellow- 21 .......... 3:12 9:30 3:33 9:56 0.2 5.9 --0.2 5.8 men, and see in these courses, lectures 22 .......... 3:55 10:154:01 10:31 and literature a cure-all for their trou- -'-0.I5~ 0i226.0 bles. In some instances no harm may "'~ .......... 4:42 11. 4 ll:0g result. But when a false sense of se- --0.2 5~91 02166.0 curity postpones needed medical or 24 .......... 5:35 11. 5 11:53 25 ---I).1 ..405!d 5.8 psychiatric treatment, disaster is sure .......... 6:38 1 6: . . ......... to follow. For these people to resort ~ 26 0.I 359 1.7 ......... to courses, lectures and literature would .......... 12:48 7. 2:37 7=00 seem about as effective as for them to , 5.6" 0.3 3.6 2.2 i ,b, or , --- _ ---. carry a horse-chestnut, rabbit's foot, or ~% sa, ~ent" and "For Sale" signs are other charm in their pockets." ,e at Windle's News Stand. ~1 WORTH SELLING IS WORTH "" I Watch th~oworld come to Catalina. TELLING--ADVERTISE.* Is dvertisinff? Advertising is nothini more or less than salesmanship. By ,tdvertising you sell to several hundred people at one time Instead of to the single individual. Advertising does not belong to the realm of magic. It is ability to talk of the product in plain, honest and straightforward terms that ap- peal to the reason and desires oE the people whose trade is sought. How do you advertise? There are no end of ways in which yml may advertise; there is the hill-board, the circular, the Poster, the window display, the circular letter, the personal letter, by word of mouth, and the newspaper, the best ~ethod of them all. What does advertising do for you?---All advertising is in- tended to create good will for the product or service adver- tised. Your advertising should create good will for your store throughout your trading aera and thereby increase the volume of your business or your annual turn-over. THE CATALINA ISLANDER "For Catalina and Catalina's People All the Time" AVALON, CATALINA ISLAND, CALIFORNIA 81 "The Busiest Corner in Avalon" PAGE NINE m