Newspaper Archive of
The Catalina Islander
Avalon, California
February 27, 1924     The Catalina Islander
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February 27, 1924

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South Sees ~er see a fish climb a tree? Asks J-Jniversal Service correspondent of Cage )~ t~eptical of the stories ex 1 " r _.2South Sea Islands had Pt~der2f in ~[ Tl'll~'-elimbing perch of the Malay ~ipelago an expedmon to take [ER @ies of ;he adventurous perch was ~nized. _he of the principals in the expedi- ,AN~, it was learned today, is William .~EL~e Thompson former Mayor of '~ago. His associates are George F. [Ell~ionrge Eugene F. Pike and Robert he official nature of the expedition revealed when the four men were qN~.nte(l a state charter, incorporating v ,,r expeGition under the name of the )F b.uth Seas Research Company of !1cage." Captain A. J. Duken, veteran trader E the South Seas will command the ~cially built steam yacht which will ,~[~e the party to its destination. They ' an to start from Chics o ul h !i'A year " g J y 4t . " and a half ago after my re- in from a trip to the Malay Archi- Jlago," former Mayor Thompson said /'~|i relating the incident leading up to ~h.eXPedition, "I became interested in rag. About that time Captain Du- ~n came to me and asked me if I ~uld be interested in making motion |tures of a fish climbing a tree. I ~ought he was 'kiddin ' me but h n Y k g , we convinced me he was sincere I ~hnetured ,$25,000 in the expedition. n some of my friends talked the ttatter over and decided to join the ~arty. ~."We are building a boat especially [or the trip. The keel was laid las Daturday. The boat is of the Nor- ~_egian lifeboat type and is sixty-five Fet long. ~k TM launching is scheduled for July ~[h, when the expedition formally be- -~n~ ,.Fornler Mayor Thompson said ueneved the expedition would even ~et a profit besides achieving some ihing seie " nttsts so far have been un- able to do---obtain a photograph of the ng perch, "Recent jungle pictures made a pro- it of $I00,000," said Mr, Thompson, AN ASCRIPTION TO THE FLAG By Alex. W. Smith All hail the red of it! Our foes, in dread of it, Hate every shred of it, And oft have said of it: "We strike it dead!" Loyalty bred for it, Our sons have shed for it, And our hearts bled for it, The deathless red. See the pure white of it, Which is the light of it, Showing the right of it, Over the might of it, Glorious sight ! Martyrs who fight for it, Overthrow might for it, And preserve right for it, Keeping it white. Gaze on the blue of it, Heavenly hue of it, And in review of it, Always think true of it, Safeguarding you ; Volunteers drew for it, Daredevils flew for it, Patriots slew for it-- Red, \hite and Blue. "and I figure pictures of this rare specimen of natural history will be about as profitable. At least, I've put $25,000 up on the success of the trip." U "The Busiest Corner in Avalon" Left Some "Tracks" Uncle Billy Walker, who lived at the foot of Great Smoky, became an easy convert to the propaganda of Mormon missionaries. His brother Saturate, an old magistrate of considerable means and great influence in the coves of the Smokies, was eagerly sought after as a "prospect." Squire Sammm was sit- ting on his front porch one afternoon when two elders of the new faith came up the road. "Brother Walker," one of them be- gan, courteously, "we have come to tell you about the church of the Latter Day Saints, and we should like to leave some tracts for you to look over." "That's all right, gentlemens," the old mountaineer replied, without even tak- ing his pipe from his mouth. "You- uns is welcome to leave all the tracks you want to, jist so's the toes of 'em is p'intin' t'wards yah gate!" WORTH SELLING IS WORTH TELLING--ADVERTISE ! Catalina will give you the rest of your life. Come to Catalina. at Is vertising ? Advertisin~ 'is nothing more or less than salesmanship. By .advertising you sell to several hundred people at one time mstead of to the single individual. Advertising does not iml0ng to the realm of magic. It is ability to talk of the product in plain, honest and straightforward terms that ap- peal to the reason and desires of the people whose trade is - soi~ght. How do you advertise? There are no end of ways in which you may advertise; there is the bill-board, the circular, the" poster, the window display, the circular letter, the personal letter, by word of mouth, and the newspaper, the best method of them all. What does advertising do for you?~All advertising is in- tended to create good will for the product or service adver- tised. Your advertising should create good will for your store throughout your trading aera and thereby increase the volume of your business or your annual turn-over. THE CATALINA ISLANDER "For Catalina and Catalina's People All the Time" AVALON, CATALINA ISLAND, CALIFORNIA tl @ PAGE NINE m