Newspaper Archive of
The Catalina Islander
Avalon, California
January 23, 1924     The Catalina Islander
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January 23, 1924

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.AN E CATALINA ISLANDER- LEY ?HE i. . .. ! " _ "A star baseball player has a trainer {E ~ massage his limbs. But no one hke, s much notice of the real talent ~at s in his head." SPORT NOTES (For Busy Sportsmen) By The Office Boy Ralph de Palma is reported with- drawn from the A. A. A., so that he may race on the new Ascot speed course at Los Angeles. It is reported that a C or D base- ball league may be organized in So~ California. A $15,000 baseball park is proposed at Santa Ana. The Yachtsmen's Association of America has decided to stage the 150- mile international motorboat sweep- stakes for 1924 at Detroit, Michigan. Cambridge University, England, will "F * * * compete at the annual relay carnival .... , ew men appreciate the beatlties of of the University of Pennsylvania, to WI~lhe great out-doors until they have re- be held at Philadelphia April 25 and Mized the difference between love and 26. iUSt," A psychiatric board was testing the mentality of a Negro soldier. ~IG''Do you ever hear voices without being able to tell who is speaking or Where the sound comes from ?" "Yes, suh," answered the Negro. "Anti when does this occur ?" Y~ "When I'se talkin' over de tele- T Phne"'-~The Christian Evangelist. "The sub-conscious thoughts of a child are the result of its education and environment;,, The Hollywood Athletic Club opened its new clubhouse, on the corner of Hudson and Sunset avenues, last Sat- urday. It is a ten-story building, cost about $800,000, and has every variety of equipment that could be expected in a modern athletic club building. The New York "Yankees" will open their training season at New Orleans March 3, giving them but a short time in which to drill. January 11, over the south course of the Los Angeles Country Club, twenty Southern California professional golf- ers defeated an equal number from the northern section of the state 18 points "Let fancy be your guide, but the art of fixing luring baits is in making them look and work natural." _.,i'One of the fascinations of sea an- to 6. ~ung is. that no matter how unskillful- Golden Gate Park, San Francisco, is Y YOU handle the rod, the fish will not to have a new stadium to cost $750,000, say unkind words about you." and thirty or forty new tennis courts wLSrae men think they are anglerswill be built in the park. uen they forget themselves and 'hate a fish' . . It is said that Tim Hendrix, outfield- ~I~ -~ because it didn't take their bait. er, and Pitchers Timothy Patrick, ,-.mere is anything in the theory of Buckley and George Stanton have vu)rations, th . , e fish have the best of signed to play with the San Francisco the argument.', "Seals." C2_enew _your subscription to The The Pacific Coas---~League baseball ,traUma 1slander, $2 per year schedule is announced to open April T *-~-- -" 8th this year--a week later than usual. he Catalina Islander will welcome San Francisco, Sacramento, Salt Lake r*,es ondenee on'problems of a psy- and Los Angeles will open on their '-t~OlOgleal nature, own grounds, hat Is dvertising? Advertising is nothing more or less than salesmanship. By .advertising you sell to several hundred people at one time mstead of to the single individual. Advertising does not belong to the realm of magic. It is ability to talk of the product in plain, honest and straightforward terms that ap- peal to the reason and desires of the people whose trade is sought. How do you advertise? There are no end of ways in which you may advertise; there is the bill-hoard, the circular, the poster, the window display, the circular letter, the personal letter, by word of mouth, and the newspaper, the best method of them all. What does advertising do for you?--All advertisin4~ is in- tended to create good will for the product or service adver- tised. Your advertising should create good will for your store throughout your trading aera and thereby increase the volume of your business or your annual turn-over. THE CATALINA ISLANDEI "For Catalina and Catalina's People All the Time" AVALON, CATALINA ISLAND, CALIFORNIA PAGE NINE Ji II "The Busiest Corner in Avalon" Everything F at 1 Novelties and Fine With Materials For Making Fancy Valentines for the Children B